Drew Hawkins, the notable monetary advisor who based and led Morgan Stanley Wealth Administration's World Sports activities and Leisure division, resurfaced Wednesday. After little public presence for greater than a 12 months, Hawkins informed WealthManagement.com he has launched and is president of Edyoucore Sports activities & Leisure, a enterprise, monetary and life-style marketing consultant to skilled athletes and entertainers.
In November 2017, Hawkins left Morgan Stanley, the place he was accountable for the elite group of advisors who cater particularly to skilled athletes, actors, musicians and different creatives. The division had $35 billion in belongings underneath administration and 80 administrators across the nation, in accordance with a November 2016 report. He spent 28 years in monetary providers starting with Dean Witter Reynolds, the brokerage agency that finally grew to become a part of Morgan Stanley.
Hawkins mentioned he had a "nice expertise" at Morgan Stanley and left the wealth supervisor to spend time with this household. He deliberate to take time without work from work however discovered a lifetime of taking part in golf and "staring on the water" did not swimsuit him. By February 2018, he was already considering of enterprise concepts and speaking to others about what would turn out to be Pasadena, Md.-based Edyoucore Sports activities & Leisure, he mentioned.
The marketing consultant provides two distinct providers. By way of faculty athletic departments, it visits and delivers monetary training to scholar athletes and offers on-line packages and supplies. The corporate can also be in talks with a number of skilled sport leagues and participant associations to supply related providers.
Past the tutorial programming, Edyoucore Sports activities & Leisure additionally acts as a one-on-one marketing consultant to particular person athletes and entertainers, which Hawkins mentioned has garnered quite a lot of curiosity. He and his staff train particular person purchasers about related monetary services and products by their Monetary Training Evaluation Coaching (F.E.A.T.) program, coach them on selecting advisors to assist them, and assist them consider non-public investments. The corporate is just not a wealth supervisor and it doesn't refer purchasers, he mentioned.
“We don’t handle cash, we don’t promote any monetary merchandise and we aren't brokers,” Hawkins mentioned. “We're purely right here to empower these people.”
Alongside Hawkins are some recognizable names.
Donald Dell, a senior advisor at Edyoucore and adjunct professor on the College of Virginia Faculty of Regulation, is a Corridor of Fame tennis participant who based ProServ and is likely one of the most influential brokers in sports activities. He is negotiated over $three billion in contracts representing the likes of Arthur Ashe, Jimmy Connors, Michael Jordan and Patrick Ewing.
Keva Sturdevant, director of economic training at Edyoucore, hung out as a monetary advisor at Morgan Stanley and Merrill Lynch and later based Sturdevant Funding Consulting. Director of Shopper Providers Mitch Horan additionally got here from the brokerage trade can has three a long time of expertise, together with stints at Prudential and Morgan Stanley.
Kevin Anderson, one other senior advisor at Edyoucore, was the athletic director at West Level from 2004 to 2010 the place he was liable for 25 intercollegiate groups, managed a $25 million price range and oversaw 200 workers.
Actor, singer and producer Tamara Tunie; Bart Scott, who performed within the NFL for 10 years and is now a broadcaster; and Antoine Walker, who performed within the NBA for 13 years and can also be a broadcaster, are additionally working with Edyoucore.
“I give others credit score. I believe the leagues and the associations have been making an attempt a wide range of issues for a very long time," Hawkins mentioned. “We need to really change the sport and need to change the narrative and we’ve put collectively a course of and strategy that we expect is traditionally totally different than what was supplied prior to now.”
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