Actress and mannequin Brooke Shields is the brand new life insurance coverage spokeswoman, chosen by Life Occurs for its annual campaigns.
Life Occurs, a nationwide nonprofit devoted to educating customers in regards to the significance of life insurance coverage and different associated merchandise for sound monetary planning, made the announcement right now.
Shields succeeds race automobile driver and character Danica Patrick, spokeswoman for 2 years.
Serving as an executor of a pal's will, Brooke noticed firsthand the distinctive challenges that come up when somebody passes with out life insurance coverage. These experiences - coupled with a deep dedication to defending her household financially - strengthened for Brooke the significance of life insurance coverage and educating her daughters about monetary planning and the way it's a key part of private power and independence.
By way of the partnership with Life Occurs, her purpose is to exhibit each the monetary and emotional advantages that come from prioritizing life insurance coverage.
"Life insurance coverage has given me peace of thoughts that, regardless of the circumstance, my household is financially protected now and sooner or later," stated Brooke Shields. "This is not something I used to be taught rising up. It is a life lesson I realized by myself and need to share with others."
Brooke additionally is aware of that life insurance coverage is not one thing most individuals need to take into consideration. "It might appear scary and even unattainable at first, however life insurance coverage is way more reasonably priced than most individuals notice, and the knowledge it affords is invaluable," she provides. "I am thrilled to be supporting Life Occurs by sharing the message in regards to the worth of life insurance coverage so extra folks can shield their family members."
The 2019 Life Insurance coverage Barometer Research by Life Occurs and LIMRA discovered that solely 57 % of People have life insurance coverage, and 4 in 10 households with out it will instantly wrestle to pay dwelling bills if their main wage earner died.
The danger to a household's monetary stability in the event that they forgo life insurance coverage is extremely excessive, and but there are nonetheless many People who're dwelling with out it, leaving them weak. By way of its partnership with Brooke, Life Occurs seeks to reverse this damaging pattern by reinforcing the necessity for households to take long-term monetary planning critically, think about the advantages of life insurance coverage, and take monetary management now.
"Brooke really understands the function of life insurance coverage in investing in her youngsters's future, and like all dad and mom, she desires to show them about monetary preparedness in order that they will efficiently navigate their very own life journey," stated Faisa Stafford, President and Chief Monetary Officer of Life Occurs. "By sharing her experiences with life insurance coverage and serving to to focus on the academic sources we now have for customers, she's supporting our efforts to encourage others to safe their household's monetary future with life insurance coverage."
As a part of the partnership, Brooke will function the nationwide spokesperson for Life Insurance coverage Consciousness Month, the annual consciousness marketing campaign coordinated by Life Occurs and supported by the nation's main insurance coverage corporations and trade teams every September.
Her story might be shared via a nationwide TV and radio public service announcement (PSA) program that can start broadcasting this summer season and proceed till the tip of the 12 months. The PSAs might be accessible on the Life Occurs web site, together with instructional data and interactive instruments comparable to Life Occurs' Life Insurance coverage Wants Calculator to assist customers consider their very own life insurance coverage wants and get the safety they want.
About Life Occurs
Life Occurs is a nonprofit group devoted to serving to customers take private monetary duty via the possession of life insurance coverage and associated merchandise. The group doesn't endorse any product, firm or insurance coverage advisor. Since its inception in 1994, Life Occurs has supplied the very best high quality, unbiased and goal data for folks searching for assist with their insurance coverage shopping for choices. The group helps the insurance coverage trade by offering advertising and marketing instruments and sources via its Life Occurs Professional platform, and convening the trade every September for Life Insurance coverage Consciousness Month. Life Occurs is supported by greater than 140 of the nation's main insurance coverage firm and monetary providers organizations. To study extra, go to www.lifehappens.org.
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