One of many greatest hurdles for a lot of monetary advisors stepping into video content material is the know-how itself. Folks usually ask us, “What sort of digital camera do I must get? Do I want to rent knowledgeable?” For a lot of of you, the very best place to begin is along with your telephone. We all know ... YouTube is riddled with poor examples of cellphone footage, however there are additionally some completely beautiful examples as effectively.
How do some folks nail it whereas others go so incorrect? Generally it’s their method; different occasions it’s merely the standard of the equipment they use. From our vantage level, we frequently concentrate on three massive classes. The primary is …
Lighting
Should you’re doing video content material, the lighting is crucial. On this video, we’ll present you three separate setups: studio-quality lighting, cheap lighting and no lighting in any respect. Your selection right here actually is dependent upon your finances. Essentially the most fundamental of LED gentle panels will run you within the neighborhood of $60. Should you can swing it, search for a higher-quality LED with a softbox to diffuse it. Lighting (not digital camera, consider it or not) will make the largest distinction in your last output, so it’s a wise place to speculate.
Audio
Whereas your telephone can take nice movies, it’s not constructed for excellent audio. The telephone’s microphone is just not adequate. Take into consideration upgrading to a lavalier mic or a condenser mic that plugs straight into your telephone. The standard distinction is noticeable.
Motion
Whereas it’s nice to have a typical go-to shot in your workplace, it’s additionally good to take some shifting pictures infrequently. Whether or not it’s strolling by way of your workplace constructing or strolling by way of the park, a bit selection goes a great distance. Should you’re going to do that, nonetheless, think about investing in a gimbal to assist take the shakiness out of your pictures.
We need to see increasingly more advisors creating video content material. Demand for video content material is rising by leaps and bounds, however there are comparatively few advisors getting in on the motion. Whether or not you’re creating content material to teach or promote—hopefully each—let your telephone be your place to begin. And please tell us if we can assist!
Stephen Boswell and Kevin Nichols are companions with The Oechsli Institute, a agency that focuses on analysis and coaching for the monetary providers business. @StephenBoswell @KevinANichols www.oechsli.com
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