Bupa backs new high quality mark for well being data

Bupa UK is backing the Affected person Data
Discussion board (PIF) within the improvement of a brand new high quality mark for well being
data.

PIF – a membership physique for organisations that produce
well being data and content material – is creating a top quality mark to allow the
public to simply recognise reliable and dependable well being data.

Bupa UK has offered funding for a pilot which is able to check
the factors and validation course of for the brand new high quality mark.

Nick Ridgman, Bupa UK’s head of well being content material, stated
hundreds of individuals flip to the web every day for data to assist them
cope with their well being points and it's important that the data they
entry is reliable and dependable.

“Bupa UK is a longstanding PIF member, so we’re actually happy
to have the ability to help them in creating this new high quality mark which is able to give
individuals reassurance that they’re accessing high quality data,” he added.

Within the UK, it's estimated that 60% of the inhabitants
have low charges of well being literacy – the power to grasp well being
data and use it to make knowledgeable choices about well being and wellbeing.

The brand new standards, which content material producers should meet to realize the standard mark, have a larger emphasis on assembly individuals’s well being literacy wants, along with assembly high quality requirements recognized by NHS England.

Positive Farrington, chair of PIF, stated: “We imagine the
public deserve to have the ability to recognise high-quality, reliable well being
data to allow them to make knowledgeable choices about their well being and care.”