An advert from life insurance coverage agency DeadHappy has been
banned for trivialising suicide.
The paid-for Fb publish confirmed a person leaning his head
in opposition to the wall alongside the strapline “life insurance coverage to die for”.
A viewer complained to the Promoting Requirements Company
(ASA) saying that it alluded to melancholy and suicide. The ASA agreed and
ordered the agency to cease utilizing the advert, BBC Information studies.
DeadHappy, which is predicated at East Midlands Airport, defended
the advert saying it fashioned half of a bigger marketing campaign specializing in the weird
and the absurd. It stated the picture confirmed a person banging his head in frustration
on the issue in acquiring life insurance coverage.
Nonetheless, the ASA concluded the picture, strapline and the
agency’s laughing cranium Fb profile picture “taken collectively trivialised
the problem of suicide”.
DeadHappy co-founder Phil Zeidler stated: “We're
attempting laborious to get individuals eager about and planning for his or her dying, and
having safety in place for the individuals they love most. This ruling might
simply shut these conversations down.”
Chris O’Sullivan, from the Psychological Well being Basis, stated
the selection of visible picture was “unlucky at greatest”.
“The enterprise involved has chosen to make use of
intentionally provocative language and imagery in its advertising, becoming with
the necessity to disrupt the market – however this can be a step too far,” he added.
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