Cake & Arrow, a buyer expertise design and innovation company that works throughout the insurance coverage trade, introduced the publication of a brand new report in partnership with Coverager exploring the fashionable panorama of insurance coverage and providing a deep dive evaluation of Millennials.
Drawing upon Coverager's intensive proprietary trade analysis and a yr's price of quantitative and qualitative analysis into Millennial values, mindsets, and attitudes about insurance coverage, the report, entitled Millennials & Trendy Insurance coverage: Altering the Method Millennials Assume About Insurance coverage, takes a important take a look at the insurance coverage trade at massive, challenges present stereotypes and assumptions about Millennials, and encourages the insurance coverage trade to regulate the best way it thinks about and designs insurance coverage merchandise for Millennials.
The report consists of:
A state of the trade assessment, together with a take a look at dominant traits, the place the funding goes, who the important thing gamers are, and what the trade is at present doing to reply to Millennials;
An evaluation of comfort and worth because the driving forces of innovation in insurance coverage and the financial system at massive, together with the place the alternatives and limitations exist for insurers;
An in-depth take a look at present Millennial mindsets round insurance coverage and proposals for the way the trade can transcend worth and comfort to shift the paradigm and alter the best way Millennials take into consideration insurance coverage.
"Millennials already comprise the vast majority of the U.S. workforce and, as of this yr, are set to surpass Child Boomers as the biggest residing grownup technology," defined Josh Levine, Cake & Arrow Founder and CEO. "And whereas the trade is considerably behind in the case of designing, constructing, and promoting merchandise that resonate with this technology, our analysis discovered that now, greater than ever, Millennials need and want insurance coverage. Assuming the trade is prepared to shift its strategy and mind-set, it's uniquely primed to handle Millennial wants. We're assured that the analysis and findings consolidated on this report will assist speed up this shift."
The entire report may be downloaded right here: http://go.cakeandarrow.com/millennials-modern-insurance-report
About Cake & Arrow
Cake & Arrow is a buyer expertise design and innovation firm who works with organizations within the insurance coverage trade striving to create genuine and significant relationships with their clients.
About Coverager
Coverager is the go-to supply on insurance coverage innovation that each creates and curates protection on essentially the most urgent matters related to insurance coverage executives, specializing in areas similar to expertise, technique and different distribution by providing customized analysis and evaluation with a artistic tone for corporations that need to study from the previous and perceive the current to raised wager on the longer term.
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